Here’s a man who knows good food when he eats it. The African Chef – aka Malcolm Riley – grew up in Zambia, learnt to cook with his mum, and brought his love of African flavours to England as a young man.
Today The African Chef wins prizes for his awesome jams and condiments, and whose chillis does he use? Ours, of course.
He loves their flavour and freshness, naturally, but just as important is knowing where they came from. The African Chef, like us, believes that by trading fairly, working with small independent businesses, farmers and co-operatives in Africa, we can transform people’s lives.